Generally, you will feel the need to develop your range of services whenever you want to monetize a know-how, experience, a sought after skill, etc. But you may also need a redefining a service offering that appeals to the market. Thus, you may need to define or redefine your offer of services when you find yourself in one of the following situations:
1. At the beginning of your Acti
vitevous are contractor and at the very beginning of your activity. You have expertise, but you do not know how to put it in form for the commercialiser.
2. Following a diagno
sis & is necessary at any time during your activity. The image of the thermometer that takes the tempera
ture. In the client relationship is considered that it is important to monitor the following six topics: product or service, client, communication, relational, price and the potential for activity. The diagnosis indicates where you are in each of these topics and reveals what should be corrected to better market your product or offer services.
3. Hardly marketable service – it doesn't take o
ff mandatory offer of services is hardly marketable when, since its launch sales are not up to expectations. Sometimes it is upstream of sale marketing work that has not been well done: poor targeting, confused services, absence of a single proposal to sell, or value proposition. In this case, it is better to take your offer of services on time, instead of you persist in the commercialiser.
4. Launch of a new offer Servicesdes y
ou think to launch a new service on the market, you must also think develop the range of services. If
you find yourself in one of these situations, you must immediately develop your range of services at the risk of exposing yourself to great difficulties in marketi
ng. Take the time to develop your range of services gives you advantages and benefits discussed in the next chapter.
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